How Waypoint TV is Reeling in the Future of the Fishing Industry

The fishing community experienced an impressive surge in 2022, boasting 54.5 million participants nationwide (2.1 million more than the prior year), according to a 2023 Fishing Participation Report by Outdoor Foundation® and Recreational Boating & Fishing Foundation. This report also stresses the importance of new participation to maintain the health of the industry.

While fishing interest and outings may see fluctuations annually, a primary goal remains in common for brands, advertisers, and content producers: attracting newcomers to the sport. In an era of digital content, the key lies in delivering compelling and engaging entertainment while educating and providing resources for these newcomers so they’ll become returning participants.

That’s where Waypoint TV comes in - a standout in the content field with an expansive digital footprint. In 2023, Waypoint TV experienced 25% growth in viewership and added five distribution outlets to its arsenal including Tubi, Frndly TV, Fubo, Amazon Fire TV Channels, and Loop TV. And beyond the TV Channel, Waypoint is home to a robust Video on Demand library and Podcast Network.

In addition, the outdoor entertainment heavyweight houses the top fishing shows in the industry. Series like Saltwater Experience, showcasing 18 seasons of bluewater to backcountry fishing and expertise, and knowledgeable hosts who continue to build a loyal following. And the popular series, Into the Blue, who takes viewers to the most breathtaking locations while sharing insight throughout their offshore adventures. Life on the Water, Local Knowledge, The Reel American Road Trip, My World with Mike Iaconelli, Flats Class, Chasin’ the Sun, Captain’s Log, Babe Winkelman’s Good Fishing, and Blair Wiggins Outdoors are among the long list of shows that attract viewers who crave adventure and yearn to learn more.

Along with the entertainment factor, knowledgeable and passionate hosts have played a pivotal role in inspiring increased fishing participation as they share their favorite gear, how-tos, and tips while on the water. Waypoint TV serves as an integral distribution vehicle to share this love of fishing with both new and seasoned anglers alike.

And a game-changing aspect of Waypoint TV – it’s FREE to watch. We’ve eliminated all barriers to accessing entertainment and education, as we continue to do our part to help grow this community.

Here’s how to watch for free: https://waypointtv.com/how-to-watch